Mobile search engine optimization
Mobile search engine advertising is at its beginnings, but more and more companies show a great interest in promoting themselves on the Internet pages accessed by people from their mobile phones. Many things are still unclear (a big problem is to find a way to make the usual search engine optimization algorithm compatible with websites especially designed to be viewed from handheld devices) and there are not many proven examples, but be sure that major SEO professional companies are performing researches in this field. The mobile phone online market is still virgin territory and steps are quickly being made in conquering it.
If you want to run a mobile phone search engine optimization campaign, your primary concern is to adapt the specific web page to be mobile compliant. Mobile phones and other such devices have a relatively small screen and all the information usually available for large computer screens must fit the new size.
There are some general rules you should follow when developing a web page to be viewed from mobile devices. A lot of attention must be paid to the positioning of the text. If the desired information is at the bottom of the page, many will choose to leave the site and find the information elsewhere. CSS and XHTML can be used to position content in whichever part of the screen you want. Make sure to position the most important information at the top of the web page.
Pay attention to the navigation elements on your web page, as a site accessed from a mobile device looks and behaves differently from one accessed from the PC. Because the Internet speed of mobile phones is not very high, keep your content short and concise, but without sacrificing the aesthetical part of the page. Another tip is that your pages should be easy to scroll and have straightforward descriptive titles. |
